Meta Ads Saudi Arabia — Snapchat, Instagram and TikTok Advertising in KSA

Saudi Arabia is the only major market in the world where Snapchat outranks both Instagram and TikTok as the primary social platform. Saudi Arabia has the highest Snapchat usage per capita globally — the platform reaches over 21 million Saudi users daily. This is not a detail for social media specialists; it is the defining fact of any Saudi social media advertising strategy. Brands that allocate Saudi social budgets the way they would in UAE or Europe — primarily to Meta and TikTok — systematically miss the primary Saudi social audience.

Snapchat Advertising in Saudi Arabia

Snapchat ads in Saudi Arabia perform differently than in other markets. The Saudi Snapchat user is younger (16–34 skew), mobile-exclusive, and consumes content in a vertical, full-screen, story-first format. Ad creative that converts on Saudi Snapchat is native — it looks like an organic snap, not a polished brand video. AR lenses (filters) have disproportionate engagement in Saudi because Saudi users are highly active with Snapchat's camera features. Snapchat's targeting in KSA allows age, interest, and behavioural segmentation that is especially precise for 18–30 consumer audiences.

Instagram and TikTok in the Saudi Mix

Instagram remains important in Saudi Arabia for 25–40 year olds and for lifestyle, fashion and premium brand categories. Saudi Instagram usage skews toward Stories and Reels — static image posts have declining organic reach. TikTok is the dominant platform for Gen Z (16–24) and is growing rapidly in Saudi as entertainment content has exploded since Vision 2030 opened the entertainment sector. For brands targeting Saudi youth with fashion, food, beauty and entertainment content, TikTok is now a first-priority platform — not a supplementary one.

Ramadan Social Advertising in KSA

Ramadan is the largest commercial event in Saudi Arabia and requires specific social ad strategy. Snapchat, Instagram and TikTok usage in Saudi Arabia during Ramadan peaks in the evening hours after Iftar — campaign scheduling that ignores this pattern wastes significant budget on low-engagement daylight hours. Arabic creative with Ramadan themes and culturally resonant messaging consistently outperforms non-seasonal creative by 2–4x during this period.

Clickvertise manages social media advertising for Saudi Arabia across Snapchat, Meta and TikTok — with Saudi-specific creative strategy, Ramadan campaign planning, and targeting that reaches the Saudi audience where they actually spend time.