Google Shopping Saudi Arabia — Product Ads for KSA's Fashion, Beauty and Electronics Market

Google Shopping in Saudi Arabia is a fast-growing paid channel as Saudi ecommerce matures. Noon.com and Amazon.sa dominate the marketplace landscape and maintain large Shopping feeds, but independent Saudi brands can compete effectively in niche categories — particularly modest fashion, Arabic perfumes and oud, traditional crafts, and locally-made beauty products — where the marketplaces have limited selection and buyers actively seek specialist stores.

Arabic Product Feeds for Saudi Google Shopping

Saudi Google Shopping requires Arabic product content to capture the majority of shopping queries. Product titles in Arabic — 'عباءة سوداء بنت مزخرفة' or 'عطر عود للرجال 100مل' — appear for Arabic shopping searches that English-only feeds miss entirely. Setting up a bilingual Merchant Centre feed (Arabic and English) for Saudi stores doubles the addressable shopping query inventory. Most Saudi merchants have only English feeds — making Arabic feed coverage a straightforward competitive advantage.

Abaya and Modest Fashion Google Shopping

The abaya category is one of the largest in Saudi ecommerce and is almost entirely absent from international retailer Shopping feeds. Saudi brands with abaya, bisht, and modest wear collections can establish Shopping presence in this category with minimal competition from global retailers. Key feed attributes for this category: accurate Google product type taxonomy (Apparel & Accessories > Clothing > Dresses), colour and size in Arabic, occasion-specific product titles, and Saudi Riyal pricing with VAT clearly attributed.

For Saudi ecommerce stores, Google Shopping Saudi Arabia covers bilingual Arabic-English feed setup, Merchant Centre optimisation, and Performance Max campaigns tuned for KSA's fashion, beauty and electronics market.