Facebook & Instagram Ads That Build Your Business, Not Just Your Likes
Google reaches people already searching for you. Facebook and Instagram reach everyone else — before they even start looking. We run paid social campaigns that actually bring customers, not just engagement.
Get a free campaign review$210
Cost per acquisition
0.9x
Return on ad spend
CPA
$31
ROAS
6.7x
Audience Precision
High
Why your Facebook and Instagram ads get likes but not sales
Facebook and Instagram show ads to people before they decide to buy. That's powerful. But most campaigns fail because they treat everyone the same — whether someone just heard of your brand or visited your site yesterday.
Different stages of the buying process need different ads. We set them up correctly — and we tell you upfront if Facebook just isn't the right fit for your business.
- Reach people before they even start searching for you
- Show the right message to the right people at the right time
- Bring back visitors who looked at your site but didn't buy
- Build audiences from your actual customers — not guesses
- Full campaigns from first awareness through to purchase
- Reports focused on cost per sale — not likes and reach
#1
mistake — running awareness and sales campaigns with the same audience and the same ad
3x
better results when each stage of the buying process has its own campaign and message
How we structure Meta Ads that produce revenue
Each step fixes a specific reason your campaigns get likes but not sales.
Different campaigns for different buyers
People who've never heard of you, people who visited your site, and past customers all need different messages. We build separate campaigns for each.
Ads that match where the buyer is
We write ads based on what the person needs to see at that point — not a generic ad that tries to work for everyone.
Bringing back interested visitors
Separate campaigns for people who visited your site, watched your videos, or looked at specific products — each with a message that moves them forward.
Finding more people like your best customers
We build audiences based on your real customers, not demographic guesses. The better the source, the better the targeting.
Pixel and conversion tracking
We set up and verify that purchases, form submissions, and calls are all tracked correctly before we optimize anything.
Reporting on what actually matters
We report on cost per lead and cost per sale — not reach, impressions, or likes, which don't pay the bills.
What should your Google Ads produce?
Enter your budget and industry to see what properly structured Google Ads campaigns should return. Compare this to what you are getting now.
Your Campaign Settings
What your budget should produce
0
Monthly Clicks
0
Conversions
Projected Monthly Revenue
$0
+0%
0.0x
Not hitting these numbers? There is a reason.
Get a free audit. We will show you what is blocking your return and how to fix it.
Services you may also need
Four steps to Meta Ads that convert
We define the goal and the audience before writing a single ad.
Understand your audience
We look at who you're trying to reach, what they already know about you, and what stage of buying matters most right now.
Build the campaign structure
We set up the campaigns, write the ad copy, and set the targeting based on the specific goal — not a template.
Launch and test
We launch with enough budget to get real data, then test different audiences and ad variations to see what works.
Scale what's working
We put more money behind what brings customers, cut what doesn't, and improve based on real conversion data — not likes.
Why most Meta campaigns waste money on engagement, not sales
The most common mistake is using the same ad setup for people who've never heard of you and people who are almost ready to buy. These need completely different approaches. We build each campaign around its specific goal.
Goal first, then campaign
We define what the campaign needs to achieve before we build it. A campaign to get new people interested looks completely different from one designed to close a sale.
Separate audiences, separate budgets
New prospects, warm leads, and past customers all need different messages and their own budgets. We never mix them.
Revenue metrics only
We measure cost per lead and cost per sale. Not reach, impressions, or likes.
3x
better results when each stage of the buying process has its own campaign, audience, and message
4–8
weeks to collect enough data before scaling what's actually working
0
optimization decisions made without verified conversion data
Questions about Facebook & Instagram Ads That Build Your Business, Not Just Your Likes
What's the difference between Facebook Ads and Google Ads?
Google Ads reaches people who are already searching for what you sell — they have a need and they're looking for it. Facebook and Instagram reach people who aren't searching yet — they're scrolling through their feed. Google captures people who are ready to buy. Facebook creates interest before they're ready. Both have their place, but they work very differently and need different setups.
Why do my Facebook and Instagram ads get likes but not sales?
The most common reason: awareness ads and sales ads are being run the same way. Someone who's never heard of your brand and someone who visited your site yesterday need completely different messages. When you mix them into one campaign, the algorithm takes the easy path — it finds engagement and clicks, not buyers. The fix is running separate campaigns for each type of audience with different goals and different ads.
How do I know if my Meta Ads are actually working?
Measure cost per lead and cost per sale — not reach, impressions, likes, or engagement. Those don't pay the bills. To measure properly, you need Facebook's tracking pixel correctly installed on your site, set up to record real conversions (purchases, form submissions, calls) — not just page views. Without that, you can't tell what's working.
What is the Meta Pixel?
It's a small piece of tracking code you put on your website. It tells Facebook when visitors take real actions — like making a purchase, submitting a form, or adding something to a cart. Without it, Facebook can't measure your results and can't find more people who are likely to buy from you. It's essential for running effective ads.
What is Advantage+ and should I use it?
It's Meta's AI campaign type that automatically manages your targeting, placements, and budget. It works well if you already have lots of conversion data (100+ sales per month) and plenty of ad creative to test. For most businesses, standard campaigns give you more control over who sees your ads — which is more important when you're still building up data.
How much budget do I need for Facebook Ads to work?
Facebook's algorithm needs around 50 real conversions per ad set per week to learn properly. If a lead costs you AED 100, you'd need AED 5,000 per week per ad set to hit that. In practice, you can start smaller — but expect results to be inconsistent until enough data is collected. A single campaign testing 2–3 audiences needs roughly AED 3,000–5,000 per month as a starting point.
What is retargeting and why does it matter?
Retargeting shows your ads to people who already visited your site, watched your videos, or looked at your products. These people already know who you are — they're much closer to buying than a stranger. A person who looked at a specific product should see an ad for that product, not a generic brand ad. Keep retargeting campaigns separate from your campaigns targeting new people.
Why does Facebook show my ads to the wrong people?
Facebook optimizes toward whatever you tell it to measure. If your campaign objective is website traffic and you haven't set up purchase tracking, it finds people who click links — not people who buy. The fix: set your campaign goal to conversions, make sure your tracking fires on the right event, and give the algorithm enough real conversion data to work with.
What is a lookalike audience?
You give Facebook a list of your best customers, and it finds other people who are similar to them. The better your source list, the better the result. A list of 500 people who actually bought from you works far better than 50,000 random email subscribers. Start with your real buyers.
Is Facebook Ads right for every business?
No. It works best for businesses where seeing the product or brand before deciding matters — online stores, restaurants, fashion, local services. It works less well for high-urgency purchases where people search Google the moment they need something. If your customers go straight to Google when they need you, start with Google Ads. If they need to see you a few times before deciding, Facebook is the right place.
Performance marketing in Lebanon
A tech-savvy market with a cross-border audience and high organic search potential.
Lebanon's marketing landscape is unlike any other in the region. Economic volatility has pushed businesses to extract maximum return from constrained budgets — which makes precise measurement and waste elimination more critical here than anywhere else. Lebanese consumers are among the most digitally sophisticated in the Arab world, with high cross-border purchasing behaviour and a diaspora audience spanning Australia, West Africa, Brazil, and North America that regularly searches for Lebanese brands online.
Market at a glance
78%
internet penetration
20M+
diaspora reachable via digital channels
Low
local ad competition — organic rankings achievable faster
Lebanon's constrained budgets make waste elimination more valuable than budget scaling. The right structure matters more here than anywhere.
What you need to know
Diaspora targeting opportunity
Lebanese brands have a unique advantage: a globally distributed, Arabic and French-speaking diaspora that retains strong buying intent for Lebanese products, services, and brands. Diaspora targeting via Meta Ads — segmented by country of residence and Arabic language — is one of the highest-ROI channels available to Lebanese businesses.
Low competition SEO window
Most Lebanese competitors have not invested in technical SEO. Domain authority is low across the board, meaning well-structured content with proper technical foundations can rank faster and at lower cost here than in UAE or Saudi markets. The window for organic first-mover advantage is still open.
Professional services demand
Education, medical, legal, and technology services dominate Lebanese search intent among locally-based users. These sectors have high average transaction values and strong repeat-customer dynamics — making SEO and Google Ads investment pay back over multiple transactions, not just the first.
Explore Our Other Services
Each service is designed to solve a specific problem in your marketing performance.
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